Job titles, amiright? I've been called them all, and honestly, it's given me something most people don't have: a full-stack creative perspective and a decade of overlapping experience that makes me genuinely dangerous in a senior creative role.

I've spent 8+ years evolving brands from the inside out by shaping visual identity, directing creative production, and leading teams in fast-moving environments. I think in systems, hold the standard across every touchpoint, and bring both strategic clarity and strong aesthetic instincts to every challenge. I care deeply about how a brand makes people feel, and it shows in everything I make.

Most art directors lead with taste. I lead with taste and data. My design decisions are informed not just by brand guidelines and aesthetic instinct, but by hard performance data - from heatmapping insights that reveal how users actually move through a page, to CRO optimization efforts that connect visual choices directly to conversion outcomes. As an art director, that combination means every creative decision I make is both beautiful and intentional, designed to feel right and perform right.

Cat mom to Willa and Alvord. Human mom to Odin.

Inspired by motherhood, the great outdoors, and brands that actually stand for something.

Let's talk.