Bijou Build is a collapsible, adaptable outdoor play structure built for modern family life. I discovered the brand organically, put together a deck, and pitched the founder directly, which led to my role as Head of Content and Creative. I own brand identity, visual standards, and creative execution across every touchpoint, from art directing campaigns and overseeing UX/UI direction to using heatmapping data to improve site performance, CRO, and bounce rate.