Bijou Build is a collapsible, adaptable outdoor play structure built for modern family life. After pitching my vision for the brand's creative direction, I joined as Head of Content and Creative, owning brand identity, visual standards, and creative execution across every touchpoint.

In addition to leading art direction for paid and organic social, short-form video, and campaign assets, I oversaw UX/UI direction for the website by using heatmapping data to identify friction points and inform design decisions that improved aesthetics, user experience, and site performance. That oversight contributed directly to measurable gains in CRO and reductions in bounce rate, proving that good design and good data aren't in conflict — they're the same thing.

Skills: Art Direction, Brand Identity, Creative Direction, UX/UI Oversight, CRO Optimization, Paid & Organic Social, Short-Form Video Production, Heatmapping & Performance Analysis

Manymoons is America's first circular retailer, a mission-driven brand redefining how families shop for kids and women's apparel. What started as a freelance copywriting engagement quickly evolved into a full-time marketing role, which is what happens when you show up and make things undeniably better.

As the sole creative driving all marketing design and content across channels, I owned art direction and execution end-to-end from social and email to paid creative and video production. I developed a visual and content language rooted in the brand's circularity mission, building trust with a fast-growing online community and attracting meaningful brand partnerships through storytelling that felt as considered as the cause behind it.

Skills: Art Direction, Social Media Marketing, Content Creation, Email Design, Paid Social Creative, Video Production, Brand Storytelling

A self-directed photography practice built around capturing wild women in their most sacred, unguarded moments. As owner, creative director, stylist, and location scout, I conceived and executed shoots across Canada, Oregon, Colorado, and beyond — building mood boards, sourcing locations, styling subjects, and editing the final work start to finish. Every shoot was a study in emotional storytelling, light, and the kind of imagery that makes a woman feel truly seen.

Skills: Photography, Creative Direction, Art Direction, Styling, Location Scouting, Mood Boarding, Photo Editing, Visual Storytelling

Smalls for Cats is a premium, human-grade cat food brand with some of the most considered branding in the pet space. When I applied for their Sr Art Director role, I did what any self-respecting creative would do: I ordered the product, grabbed my camera, and let Willa and Alvord do what they do best.

What followed was an unsolicited in-home shoot, art directed by me, styled by instinct, and talent-managed by two cats who worked entirely for treats. The goal was simple: show rather than tell. Because if you're applying to be the visual authority of a brand, your eye should speak for itself.

Skills: Art Direction, Photography, Creative Concepting, Brand Storytelling, Talent Management (feline)

Cosmic Brews is a coffee drip-kit and mindful experience startup. I came in at the ground floor and built the brand's social presence from scratch, synthesizing the brand story into a visual and content language that launched them into major new markets, including a placement with Urban Outfitters.

The campaign that kicked it all off centered around a disco ball bathtub. That's the level of creative vision and taste I bring to a brief.

Skills: Art Direction, Content Ideation & Creation, Photography, Social Media Marketing, Brand Storytelling

Offbeat Gravel is a funky, offbeat gravel cycling community my husband and I built and my favorite kind of creative brief: total ownership & zero guardrails. I developed the full brand identity from the ground up, creating a visual language that was intentionally weird, trend-aware, and impossible to ignore across social media and merchandise including hoodies and water bottles.

It's the project that most purely reflects my aesthetic instincts and taste, and proof that I bring the same creative energy to passion projects as I do to paying clients.

Skills: Branding, Art Direction, Graphic Design, Photography, Product Mockups, Merch Design